Post-Event Report Prepared For
Runna

🏁 Post-Event Report · 2026

Saucony London 10K
Event Date12 July 2026
LocationCentral London
Prepared ByMotiv UK
↓
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🎬 Event highlights

2026 Highlights Reels

Highlights Reel
Finishers Reel
Route & Entertainment
Wrap Up Video
Event Overview
Registrations · Finishers · Finish Times

📊 Overview

Event Snapshot

19,248
Total Registrations
Athletes signed up for the 2026 race
Recorded Finishers13,95474.2%
First-Time 10K Runners3,70920.6%
Charity Entries1,87210.0%
Average Finish Time1:00:58

🏃 Who ran

Participant
Demographics

Gender Split

52.8%
Male
Male52.8%
Female46.6%
Non-binary / prefer not to say0.6%

Age Breakdown

Average age 37.8 (median 35) — the largest group is 30–34 (20.0%), followed closely by 25–29 (19.1%).

Ethnicity

White British
48.4%
White Other
16.9%
Asian / Asian British
14.0%
Prefer Not To Say
10.3%
Black / Black British
4.6%
Mixed / Multiple Groups
3.9%
Other Ethnic Group
1.9%

📍 Where they came from

Location

92.4%
of confirmed athletes travelled from within the United Kingdom, with the remaining 7.6% travelling internationally to take on London.

Top UK Counties (outside London)

01Kent4.4%
02Surrey4.3%
03Essex4.3%
04Hertfordshire2.8%
05Berkshire1.3%

Top 5 London Boroughs

01Wandsworth4.3%
02Southwark2.2%
03Tower Hamlets1.8%
04Lewisham1.7%
05Newham1.7%
Partner Data
Runna Survey Results

🏃 Participant responses

Runna Survey Results

89.5%
🏃 of Runna users rated it Good or Great as a training tool for the Saucony London 10K — the top two ratings on the scale.

Did you use Runna to train for the Saucony London 10K?

Yes
21.3%
No — used a different app or plan
29.2%
No — didn't follow a structured plan
49.5%

More than 1 in 5 finishers trained for this event with Runna.

How would you rate Runna as a training tool for this event?

Great
54.3%
Good
35.2%
OK
9.6%
Poor
0.9%
Awful
0.0%

How likely are you to use Runna to train for a future race?

I already use it and will continue
20.5%
I tried it for this race and would use it again
5.7%
I haven't tried it but I'm open to it
43.8%
Not likely
30.1%

70% of respondents already use, or are open to using, Runna for future training.

Digital Stats
Event App · Email Database

📱 In-race technology

Event-Day App

11,906
Active App Users
121,173
Total App Opens
672,863
Screenviews
1,692,871
Total App Activities
9,621
Total Downloads
iOS: 7,766 · Android: 1,855
2,075
Connected Startnumbers
57% / 43%
App Users — Male / Female
25–34
Largest App User Age Group

🔥 Most Used App Features

Find Participants19,675 views
Live Tracking12,231 views
Live Rankings10,140 views

📧 Our audience

Email Database & Engagement

🏃 Runna solus campaigns

📊 A/B Send Performance

30 Apr 2026 — “10 Weeks To Go”

A — “How badly do you want that 10K PB?”

Open Rate34.5%
Click Rate7.5%
Clicks To Runna723

B — “Are you training the right way?”

Open Rate35.0%
Click Rate7.2%
Clicks To Runna697

7 Jun 2026 — “6 Weeks To Go”

A — “6 weeks is all you need”

Open Rate35.0%
Click Rate4.2%
Clicks To Runna430

B — “6 weeks left, don't miss it”

Open Rate33.8%
Click Rate4.3%
Clicks To Runna406

22 Mar 2026 — “Training Plan Launch”

V1 — same subject line as V2, different creative

Open Rate38.0%
Click Rate5.1%
Clicks To Runna306

V2 — same subject line as V1, different creative

Open Rate38.5%
Click Rate4.7%
Clicks To Runna317
Coverage
Coverage · Content Performance

PR & Social Performance

PR Coverage Report
68
Pieces of Coverage
49.7m
Total Audience Reached
Online44 pieces · 47.8m reach
Social22 pieces · 1.3m reach
Broadcast1 piece · 548k reach
Offline / Print1 piece · 688 reach
💬 1k comments ❤️ 5k reactions 👍 4k likes 🔁 23k shares
Social Performance Report
20,814
Instagram Followers
1.9m
Views · 90 Days
New Followers2,173 (+11%)
Avg. Reach Per Post6,617
Avg. Engagement3.4%
Avg. Likes / Comments263 / 9
📅 @thelondon10k · 7 May–5 Aug 2026